Part of an innovative culture is accepting failure
Topic: Let's talk innovation Posted by: Annie Kramer on 09/20/2017 10:19:37 PM



"It's OK to be wrong, it's OK to make mistakes — it's OK to fail," according to Amazon's vice president for global innovation policy and communications, Paul Misener.


And he's not wrong. No one is 100 percent successful but successful people know the right way to fail.


Seems like a bit of an oxymoron—the right way to fail—but its not. As long as you are able to recognize your mistake and learn from it, it can hardly be counted as a failure. Yes, you may lose some money or time, but you gain value in the form of knowledge to make up for it.


"At Amazon, we have a lot of experience with failure. We have failed many times — some very public, colossal ones, some private. But we are failing and we will continue to fail. Many times we will fail going forward, I'm confident of that." says Misener.


Read more about Amazon's approach to innovation—there were plenty of ups and downs along the way.