Using Crowdsourcing to Solve Problems
Topic: Put your challenge on Make it Better Posted by: Annie Kramer on 09/20/2017 6:48:18 AM



It can be scary to put your idea out there—but it also can be incredibly fruitful. Crowdsourcing is a proven technique when it comes to innovation.


And I can even back that up with some statistics:

  • 85 percent of the 2014 Best Global Brands have used crowdsourcing in the last ten years
  • The Best Global Brands are three times more likely to use crowdsourcing platforms than websites and social media for their crowdsourcing efforts
  • Fast Moving Consumer Goods giants increased investment by 48 percent in 2014 compared to 2013
  • Of these ten companies, the top three crowdsourcing users in 2014 were Procter & Gamble, followed by Unilever and Nestlé
  • The most crowdsourced type of content by the Best Global Brands is video content (45 percent of all initiatives in 2014) followed by ideas (22 percent of all initiatives in 2014)

Why not leverage a pool of smart and diverse employees and get a different perspective on an issue that's been challenging your business? 


Plenty of companies use this approach to innovation within their organizations. Don't believe me?
Check out this article from the Harvard Business Review.