Let's increase consumption of fluid milk  

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In the past three decades, there has been a decline in milk consumption year over year, with a 25% drop since 1975. Over the last 6 years we’ve seen a steady decline of 3% YOY (IRI: total U.S., all dairy milk, MULO data since 2011).


One factor has been a rise in plant based alternatives ranging from soy to almond to cashew “milks”. There has also been a substantial message that these milks are better for you than cow’s milk. 


Other considerations could include the wealth of information available to consumers, health trends or perceptions of the industry.


With the increasing desire for natural and whole foods we may see this trend reverse. Dairy has and always will be a whole and natural food at its core. How do we as the biggest dairy cooperative in the U.S. capitalize on this trend and shed light on the spectacular nutrition dairy has to offer?


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